The PlayStation 4 has
consistently led console sales this generation, but the Xbox One may be
gaining traction. Last night, Microsoft's corporate VP of Xbox marketing
Mike Nichols cited the industry-tracking NPD Group with the news that
the Xbox One was the best-selling console in the US for August, making
it two straight months atop the chart.
In July, Xbox One sales were bolstered by a price cut to the machine. Last month, the system's numbers were helped by the launch of the Xbox One S, which adds 4K Blu-ray and video streaming, as well as HDR support for games.
Microsoft touting Xbox One's sales performance relative to the competition is a reversal of the company's position in recent years, as it has steadily downplayed the significance of unit sales and instead pushed Xbox Live engagement as a better metric of the business' health. Nichols did offer an update on the engagement front as well, saying that total global gaming hours on Xbox One increased 42% year-over-year in August.
In July, Xbox One sales were bolstered by a price cut to the machine. Last month, the system's numbers were helped by the launch of the Xbox One S, which adds 4K Blu-ray and video streaming, as well as HDR support for games.
Microsoft touting Xbox One's sales performance relative to the competition is a reversal of the company's position in recent years, as it has steadily downplayed the significance of unit sales and instead pushed Xbox Live engagement as a better metric of the business' health. Nichols did offer an update on the engagement front as well, saying that total global gaming hours on Xbox One increased 42% year-over-year in August.
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